Cookie Policy

Last updated: January 2026

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their sites are used.

Cookies can be "persistent" (remaining on your device until deleted or until they reach their expiration date) or "session" cookies (deleted when you close your browser). They can be set by the website you are visiting ("first-party cookies") or by third parties ("third-party cookies").

How We Use Cookies

UK Betting Compare uses cookies and similar technologies for several purposes. Below, we explain the types of cookies we use:

Essential Cookies

These cookies are strictly necessary for the operation of our website. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function properly without them.

Examples include:

  • Session management cookies
  • Load balancing cookies
  • Cookie consent preferences

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies help us measure and improve the performance of our site by collecting information about pages visited, time spent on pages, and any error messages encountered.

We use Vercel Analytics, which collects anonymised data about website usage. This data helps us understand which content is most valuable to our users and where we can make improvements.

Affiliate and Tracking Cookies

As an affiliate comparison website, we use cookies to track when users click through to betting sites from our website. These cookies help us:

  • Attribute referrals correctly so we receive commission for valid sign-ups
  • Understand which betting sites and offers are most popular with our users
  • Improve our recommendations based on user behaviour

When you click on a link to a betting site, that operator may also set their own cookies. We have no control over cookies set by third-party websites. Please review the cookie policies of individual betting sites for more information.

Third-Party Cookies

Some cookies on our site are placed by third parties. These may include:

  • Analytics providers: Such as Vercel Analytics, which help us understand site usage
  • Affiliate networks: Which track referrals to betting sites
  • Betting operators: When you click through to their sites

Third-party cookies are subject to the respective third party's privacy and cookie policies, not this Cookie Policy.

Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in several ways:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these in the "Options" or "Preferences" menu of your browser. Common browsers and their cookie management pages:

  • Chrome: Settings → Privacy and security → Cookies
  • Firefox: Options → Privacy & Security
  • Safari: Preferences → Privacy
  • Edge: Settings → Cookies and site permissions

Opt-Out Tools

Some third-party services offer opt-out mechanisms. For example:

  • Google Analytics opt-out browser add-on
  • Your Online Choices (www.youronlinechoices.eu) for managing advertising cookies

Please note that if you choose to block or delete cookies, some parts of our website may not function correctly, and your user experience may be affected.

UK and EU Compliance

UK Betting Compare is committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Where required by law, we obtain your consent before placing non-essential cookies on your device. You can withdraw consent at any time by managing your cookie preferences as described above.

Contact Us

If you have any questions about our use of cookies, please contact us at:

Email: contact@ukbettingcompare.com